Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
Opinion: How to use blogs to plan campaigns
By Nima Yassini Wednesday, 01 October 2008 10:19AM
At the start of this year, blog tracking firm Technorati reported that 100,000 new blogs were being created every day, and 1.3 million blog posts were written. So with so much live comment out there, are marketers making the most out of the rich source of opinion and feedback that is available to them, asks Nima Yassini?
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
