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Diageo and BBH end 15-year relationship
by Kate Magee,
21 May 2015, 03:16PM
Diageo and BBH end 15-year relationship
Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house.
Five black Pencils awarded at D&AD 2015
by Omar Oakes,
22 May 2015, 07:25AM
Five black Pencils awarded at D&AD 2015
Just five of the coveted black Pencils were awarded for creative excellence at last night's D&AD awards ceremony.
Survivors UK to launch online male rape awareness campaign
by Gurjit Degun,
22 May 2015, 09:58AM
Survivors UK to launch online male rape awareness campaign
Survivors UK, the charity supporting male survivors of rape and sexual abuse, is launching an online campaign to encourage men to speak out about abuse as a part of the healing process.
Selling advertising's bigger picture
21 May 2015, 08:00AM
Selling advertising's bigger picture
As the new AA chairman, James Murphy wants adland to prove how it is good for the economy, society and people.
Campaign Viral Chart: True Detective trailer in number one spot
by Gurjit Degun,
22 May 2015, 11:44AM
Campaign Viral Chart: True Detective trailer in number one spot
HBO's trailer for the second season of True Detective has made it to the top spot.
Trinity Mirror considers appeal of £1.2m phone-hacking charges
by Arif Durrani,
22 May 2015, 08:50AM
Trinity Mirror considers appeal of £1.2m phone-hacking charges
Trinity Mirror is considering an appeal after a High Court judge ordered the publisher to pay "very substantial" damages to celebrities Sadie Frost, Paul Gascoigne and others for phone-hacking.
UK Trade & Investment appoint Engine
by Kate Magee,
21 May 2015, 09:22AM
UK Trade & Investment appoint Engine
UK Trade & Investment, the government body, has appointed Engine to handle its creative advertising.
Ex-alcoholic, gay 'disrupter' launches London mayor bid with online film
by James Swift,
22 May 2015, 10:17AM
Ex-alcoholic, gay 'disrupter' launches London mayor bid with online film
Ivan Massow, a British businessman, has launched his bid to become London mayor with an animated online film in which he introduces himself as an ex-alcoholic, dyslexic and a gay "disrupter".
Dentsu makes land-grab in content marketing war
by Arif Durrani,
21 May 2015, 08:00AM
Dentsu makes land-grab in content marketing war
As armies form and battle lines are drawn in HBO's Game Of Thrones, you get the sense of inevitability of the wars to come. And so it is in the world of consolidating marketing groups.
The DMA and IDM merge to create Europe's largest marketing trade body
by Suzanne Bearne,
22 May 2015, 07:33AM
The DMA and IDM merge to create Europe's largest marketing trade body
The Direct Marketing Association (DMA) and the Institute of Digital Marketing (IDM) have merged to create a stronger industry-wide organisation.
Literary insights - 7: Wailing Ghosts
by Giles Hedger,
22 May 2015, 09:40AM
Literary insights - 7: Wailing Ghosts
Day seven. Book seven. The Chinese magic realism of Wailing Ghosts will inspire marketers to be braver about using more fantastical ideas.

Restoring Barbie: The CEO's golden rules for modernizing a legacy brand

by Jay Haines
20 May 2015
  

Grace Blue's North American CEO describes what it takes to bring a brand back from the brink.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi

 


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99

 


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
 

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Netmums partners with Boots to create branded content hub
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by Staff, 22 May 2015, 09:00AM
KFC resurrects 'The Colonel' after 20-year hiatus
by Sara Spary, 21 May 2015, 11:40AM
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Dislife "more than a sign" by Y&R Moscow
21 May 2015, 02:46PM
Dislife
Y&R Moscow used holograms to stop able-bodied people parking in disabled spaces as part of a campaign for the charity Dislife.
Subway "stay picky" by McCann London
21 May 2015, 08:30AM
Subway
Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date.
World's talking about: Game Of Balls
21 May 2015, 08:00AM
World's talking about: Game Of Balls
In journalism, you learn to treat claims about "world firsts" with suspicion.
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