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Land Rover to move global ad account into Spark44
by Gurjit Degun,
26 March 2015, 06:57PM
Land Rover to move global ad account into Spark44
Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.
Germanwings removes 'get ready to be surprised' ads in wake of crash
by James Swift,
27 March 2015, 10:53AM
Germanwings removes 'get ready to be surprised' ads in wake of crash
Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.
M&C Saatchi UK revenues rise 9%
by Maisie McCabe,
27 March 2015, 09:14AM
M&C Saatchi UK revenues rise 9%
M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.3 per cent year on year, as UK revenues climbed 9 per cent.
Dave Trott at Ad Week Europe: Ads have become overcomplicated
by Gurjit Degun,
26 March 2015, 01:39PM
Dave Trott at Ad Week Europe: Ads have become overcomplicated
Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.
Ad Week must hear from the money and the magic
by Claire Beale,
26 March 2015, 08:00AM
Ad Week must hear from the money and the magic
Grayson Perry's lessons in creativity
by James Swift,
26 March 2015, 12:04PM
Grayson Perry's lessons in creativity
The artist Grayson Perry railed against buzzwords like "authentic" and "eclectic" during a talk on creativity at Advertising Week Europe today (26 March).
Watch: James Temple and Steve Hatch
by Staff,
27 March 2015, 12:11PM
Watch: James Temple and Steve Hatch
Catch up on the best of Advertising Week Europe's fourth and final day.
Sound Digital wins bid for second UK national DAB multiplex
by Gurjit Degun,
27 March 2015, 11:18AM
Sound Digital wins bid for second UK national DAB multiplex
Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK.
Gogglebox stars encourage viewers to vote
by Gurjit Degun,
27 March 2015, 09:55AM
Gogglebox stars encourage viewers to vote
The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.
Why you should say yes to Speakers for Schools
by Amanda Mackenzie,
27 March 2015, 11:39AM
Why you should say yes to Speakers for Schools
When I grow up, I want to work in advertising...
Campaign Viral Chart: dancing couple takes the top spot
by Gurjit Degun,
27 March 2015, 11:50AM
Campaign Viral Chart: dancing couple takes the top spot
An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.
WPP's Martin Sorrell reconsiders strength of newspapers
by Arif Durrani,
27 March 2015, 11:17AM
WPP's Martin Sorrell reconsiders strength of newspapers
WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all.
Sorrell is the undisputed master of riding two horses at same time
by Arif Durrani,
26 March 2015, 08:00AM
Sorrell is the undisputed master of riding two horses at same time
During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and ...

Facebook's brand bounty

by Sunita Ho

27 March 2015
 
  
The F8 conference may have been aimed at developers, but brands and publishers should take note of these exciting innovations.
 

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media

 


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99

 


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
 

Also in the news

Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
by Arif Durrani, 25 March 2015, 05:19PM
Google on Ad Week: big questions and rose tinted glasses
by Mark Howe, 27 March 2015, 11:35AM
7 takeouts from #AWEurope
by Nicola Kemp, 27 March 2015, 11:54AM
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Latest Work

Hailo "face to faceless" by Hailo
27 March 2015, 12:22PM
Hailo
Hailo projected faces of London cabbies on to city landmarks in London yesterday (26 March), as part of a campaign against driverless car technology. Hailo s in-house marketing team conceived the idea for the campaign, which launched as the chancello...
Budweiser "dream goal" by Anomaly London
27 March 2015, 11:06AM
Budweiser
Budweiser is asking amateur footballers to send videos of their best goals to be analysed on TV as part of a new campaign. The campaign is called "dream goal" and was created by Anomaly London. Selected goals will be shown and analysed in ads that wi...
Mulberry "Cressida Bonas and the Buttercup Dress" by Image Partnership
26 March 2015, 09:19AM
Mulberry
Cressida Bonas, the aristocrat and actress who came to the nation s attention when she began dating Prince Harry, stars in Mulberry s new online film. The actor Freddie Fox also makes a cameo in the ad, in which Bonas is shown dancing around an old c...
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