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Peperami partners Doc Martens in £3m campaign
by Louise Ridley,
15 April 2014, 09:07AM
Peperami partners Doc Martens in £3m campaign
Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.
IAB: ad is 'viewable' if half of it is seen for one second
by Mark Banham,
15 April 2014, 08:48AM
IAB: ad is 'viewable' if half of it is seen for one second
The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.
Powerade launches global World Cup campaign
by James Swift,
15 April 2014, 08:28AM
Powerade launches global World Cup campaign
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
Watch: Why ustwo is the 'John Lewis of digital'
by Ben Hall,
15 April 2014
 
 
Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.'
 
Thetrainline.com backs 'rubbish' mobile app with TV ad
by Ben Bold,
15 April 2014, 08:59AM
Thetrainline.com backs 'rubbish' mobile app with TV ad
Thetrainline.com has launched an ad campaign promoting its smartphone app, using humour to convey how the software is good for saving consumers money on train fares, but useless for saving them from tedious and life-threatening situations.
We Are Pi wins Wrangler's European creative account
by James Swift,
15 April 2014, 11:00AM
We Are Pi wins Wrangler's European creative account
We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.
Shop entrances are hot spots for mobile use, says Starcom
by Mark Banham,
15 April 2014, 09:38AM
Shop entrances are hot spots for mobile use, says Starcom
Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.
BBC Radio 4 and 6 Music hire Somethin' Else for social media
by Mark Banham,
15 April 2014, 11:24AM
BBC Radio 4 and 6 Music hire Somethin' Else for social media
BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.
Homebase inks three-year Sky IQ deal for customer insight
by Mark Banham,
15 April 2014, 12:05PM
Homebase inks three-year Sky IQ deal for customer insight
Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.
Promoted
The World's Leading Indpendent Agencies 2014: Goodstein
by Georg Warga,
09 April 2014, 09:44AM
The World's Leading Indpendent Agencies 2014: Goodstein
Let's throw out the old, bloated methods of reaching consumers and instead dream up a damn good story that they will want to share

________

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