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Yorkshire Tea launches £5 million campaign
by Gurjit Degun,
03 July 2015, 07:00AM
Yorkshire Tea launches £5 million campaign
Yorkshire Tea is launching a £5 million campaign with a TV ad that takes viewers to "brewtopia".
WPP to launch Cuba office as part of Latin America expansion
by Omar Oakes,
03 July 2015, 09:44AM
WPP to launch Cuba office as part of Latin America expansion
WPP is about to set up a shop in Cuba, in an unprecedented move amid improving relations between the island nation and the US.
Lee Cooper hires Kameleon for global strategy and creative work
by Omar Oakes,
03 July 2015, 11:13AM
Lee Cooper hires Kameleon for global strategy and creative work
Lee Cooper, the denim brand, has appointed Kameleon as its lead strategic, creative and content marketing agency for its upcoming global work.
Action for Children hires Wieden & Kennedy
by Kate Magee,
03 July 2015, 10:53AM
Action for Children hires Wieden & Kennedy
Action for Children has appointed Wieden & Kennedy London to be its lead creative agency.
Direct Line's Winston Wolf returns to 'get the fudge out of Rog'
by Gurjit Degun,
03 July 2015, 11:24AM
Direct Line's Winston Wolf returns to 'get the fudge out of Rog'
Direct Line, the insurance company, has launched another ad starring Harvey Keitel as Winston Wolf from Pulp Fiction.
Tango unveils Tang Enhancers campaign
by Omar Oakes,
03 July 2015, 09:21AM
Tango unveils Tang Enhancers campaign
Tango, the soft drink brand, has followed up its Infomercial campaign with an online film series offering new ways to enjoy the "five stages of tang".
Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
by Gurjit Degun,
02 July 2015, 01:22PM
Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
Eric Cantona, the French former footballer, has vowed to swim the English Channel if 10,000 Brits agree that Kronenbourg 1664, the Heineken lager, is the best tasting beer in the world.
Facebook confirms 'monetisation test' for media contributors
by Arif Durrani,
03 July 2015, 11:44AM
Facebook confirms 'monetisation test' for media contributors
Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.
Campaign Viral Chart: YouTube's video celebrating marriage equality hits top spot
by Gurjit Degun,
03 July 2015, 09:26AM
Campaign Viral Chart: YouTube's video celebrating marriage equality hits top spot
A video by YouTube of people telling their loved ones that they are gay, has taken the top spot in this week's chart.
Mark Zuckerberg's telepathic future: 'advertisers will need to take more passive role'
by Omar Oakes,
02 July 2015, 03:38PM
Mark Zuckerberg's telepathic future: 'advertisers will need to take more passive role'
Are you thinking what he is thinking? Social media users will one day be able to share messages telepathically, according to Mark Zuckerberg, the founder of Facebook.
Thinking small: Why mobile shouldn't constrain creativity
by Douglas Rozen,
03 July 2015, 08:00AM
Thinking small: Why mobile shouldn't constrain creativity
There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes the chief innovation officer at Meredith Xcelerated Marketing.
Let's keep Cannes relevant by expanding the creative circle
by Jon Collins,
02 July 2015, 01:03PM
Let's keep Cannes relevant by expanding the creative circle
Framestore's president of integrated advertising says there's plenty of room for technologists.
Cannes 2015: The rise of the machines?
by Neil Dawson,
02 July 2015, 03:51PM
Cannes 2015: The rise of the machines?
Sapient Nitro's chief strategy officer for Europe says we are still a long way from seeing a machine win a Film Lion using an algorithm.

Colgate-Palmolive names new global CMO

by Matthew Rothenberg
03 July 2015
  

Company vet Mukul Deoras takes marketing reins of CPG giant.

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Toyota "the truth" by Saatchi & Saatchi
03 July 2015, 08:40AM
Toyota
Playing into the idea that advertising can be deceitful, Toyota Motor Europe swears to tell the truth in its new campaign for the Auris Hybrid.
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