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Latest news
Havas launches Helia network
by Staff,
29 January 2015, 08:00AM
Havas launches Helia network
Global brand absorbs EHS and will house Havas Worldwide's data and digital skills.
PZ Cussons hunts for global agency
by James Swift,
29 January 2015, 08:00AM
PZ Cussons hunts for global agency
PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
Networks might be able to provide that start-up buzz
by Claire Beale,
29 January 2015, 08:00AM
Networks might be able to provide that start-up buzz
'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015
by Kate Magee,
29 January 2015, 12:10PM
'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015
Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.
Richard Eyre: The only way is ethics?
by The only way is ethics?,
29 January 2015, 09:32AM
Richard Eyre: The only way is ethics?
Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.
Andrew Miller to step down as GMG chief
by Maisie McCabe,
29 January 2015, 09:45AM
Andrew Miller to step down as GMG chief
Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.
Channel 5 asks Omnicom clients to seek 'independent advice'
by Arif Durrani,
28 January 2015, 04:54PM
Channel 5 asks Omnicom clients to seek 'independent advice'
Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertisi...
Havas launches creative council
by James Swift,
29 January 2015, 08:00AM
Havas launches creative council
Havas Worldwide is attempting to drive creativity at the agency by pooling its leading London-based talent.
Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb
by Gurjit Degun,
29 January 2015, 08:00AM
Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb
HomeAway, the holiday home rental site, has appointed Saatchi & Saatchi London to handle its $40 million (£26.4 million) advertising account.
Deezer in talks with ad agencies ahead of marketing push
by James Swift,
29 January 2015, 08:00AM
Deezer in talks with ad agencies ahead of marketing push
Deezer, the music-streaming service, is looking for its first UK advertising agency.
ITV and Visa sign placement deal
by Gurjit Degun,
29 January 2015, 08:00AM
ITV and Visa sign placement deal
Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.

Super Bowl 2015: A year for kinder, gentler ads?

by Susan Kuchinskas
27 January 2015
 
  

As the NFL faces scrutiny over the conduct of players and its own response, will advertisers play a cautious game this year?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media

 


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99

 


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
 
Pick & Turkey
Pick of the week: Adidas, Iris
29 January 2015, 08:00AM
Pick of the week: Adidas, Iris
Turkey of the week: Sports Direct, in-house
29 January 2015, 08:00AM
Turkey of the week: Sports Direct, in-house

Also in the news

The Red Brick Road captures GoDaddy UK brief
by Kate Magee, 29 January 2015, 08:00AM
Karmarama scoops global Secret Escapes
by Gurjit Degun, 29 January 2015, 08:00AM
Argos to open digital stores within Sainsbury's
by Charlotte McEleny, 29 January 2015, 11:58AM
There will be no return to 'the good old days', says Lloyds marketing chief
by Sara Spary, 29 January 2015, 10:43AM
Bloomberg launches business hub to expand beyond the city
by Arif Durrani, 28 January 2015, 12:30PM
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Latest Work

Prince's Trust "learn the hard way" by CHI & Partners
29 January 2015, 08:30AM
Prince's Trust
CHI Partners has created a LinkedIn/YouTube campaign for the Prince s Trust to get employers to look harder at young job applicants with troubled backgrounds. One part of the campaign is a LinkedIn profile of a fictional homeless person, who will a...
Caitlin Ryan and Beth Bentley
29 January 2015, 08:00AM
Caitlin Ryan and Beth Bentley
Creative Caitlin Ryan Executive creative director, Karmarama "Fancy having dinner with 15 other ECDs from rival agencies?" Ooh, I don t know. Maybe I ll stick needles in my eyes instead. I could picture the scene: an evening of thinly...
World's Talking About: Unicorns
29 January 2015, 08:00AM
World's Talking About: Unicorns
In advertising, it s occasionally a legitimate use of one s time and a client s money to discuss the oddest things: what unicorn bollocks should look like, for instance. BETC Paris had that meeting when creating a new spot for Canal+. It celebrat...
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