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Latest news
Sunny Delight seeks agency for relaunch
by Kate Magee,
31 March 2015, 09:50AM
Sunny Delight seeks agency for relaunch
Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017.
Chips come in for St Luke's with Mecca and Grosvenor wins
by Maisie McCabe,
31 March 2015, 11:42AM
Chips come in for St Luke's with Mecca and Grosvenor wins
The Rank Group has appointed St Luke's to handle its £4 million Mecca Bingo ad account and the £2 million account for Grosvenor Casinos following two separate pitches.
Martin Sorrell: Advocacy is part of advertising
by James Swift,
31 March 2015, 01:10PM
Martin Sorrell: Advocacy is part of advertising
Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.
TED2015: 10 reasons why it's better than ad conferences
by Kevin Chesters,
31 March 2015, 10:57AM
TED2015: 10 reasons why it's better than ad conferences
Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015.
Havas Media Group hires global head of content
by Staff,
31 March 2015, 10:46AM
Havas Media Group hires global head of content
Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post.
David Beckham and James Corden team up for The Late Late Show spoof
by Sara Spary,
31 March 2015, 07:31AM
David Beckham and James Corden team up for The Late Late Show spoof
Superstar David Beckham and comic actor James Corden have starred in a spoof campaign to promote The Late Late Show in the US, racking up more than one million views in one day.
Samsung Home Appliances sponsors Channel 4 in seven-figure deal
by Gurjit Degun,
30 March 2015, 01:58PM
Samsung Home Appliances sponsors Channel 4 in seven-figure deal
Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.
Carlsberg tackles Stella head-on in competitive spot
by Sara Spary,
31 March 2015, 07:13AM
Carlsberg tackles Stella head-on in competitive spot
Beer brand Carslberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois.
Xaxis buys mobile app business ActionX
by Gurjit Degun,
30 March 2015, 01:51PM
Xaxis buys mobile app business ActionX
Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business.
Advertising and diversity: old problems, new hope
by Hugo Bennett,
31 March 2015, 01:01PM
Advertising and diversity: old problems, new hope
Hugo Bennett provides an insight into a session on diversity from last week's Advertising Week Europe in London.

Native programmatic: Apples and oranges in the same basket

by Susan Kuchinskas

31 March 2015
 
  
Can native advertising ever be programmatic, or is automated buying and targeting at odds with carefully crafted editorial-style content?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media

 


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99

 


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
 

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Unilever and Cannes Lions partner on global marketing tech start-up search
by Charlotte Mceleny, 31 March 2015, 11:02AM
The gospel according to Nile Rodgers: Don't be authentic, 'pretend to be French'
by Ben Bold, 31 March 2015, 11:16AM
Heineken restructures marketing function and global CMO exits
by Sara Spary, 31 March 2015, 10:12AM
ChildLine Fapz campaign broaches kids' relationship with porn
by Shona Ghosh, 31 March 2015, 07:00AM
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Latest Work

McVitie's "DeliChoc" by Grey London
31 March 2015, 11:29AM
McVitie's
McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be?
Foot Locker Europe and Adidas "in the sneakers of Theo Walcott" by BBDO Paris
30 March 2015, 04:44PM
Foot Locker Europe and Adidas
It was national news in February when Theo Walcott announced that he was ditching Nike as his sponsor and signing with Adidas. The Arsenal forward appeared in some social media spots for the German brand s "there will be haters" campaign almost imm...
Hellmann's "people really love us" by Ogilvy & Mather London
30 March 2015, 10:33AM
Hellmann's
Hellmann s new global campaign purports to respond to compliments the mayonnaise brand receives on social media. Ogilvy Mather London created the campaign, which is backed by a 15 million global media spend and aims to create a global voice for th...
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