MARKET DATA

AGENCY
Online ads must be viewable for 14 seconds to be seen, says eye-tracking study
BRANDS
One in four people 'actively ignoring' brands on social media
AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'
BRANDS
Tesco enjoys best sales trend in two years as booze and BBQs drive summer spending
MEDIA
Route invests £20m in expanded research for outdoor advertising
MEDIA
'Tipping point' reached in 2016 as millennials shift to online media, says IPA
AGENCY
Agency bosses' media habits are 'not representative' of average Britons
BRANDS
Snapchat ad revenue forecast to reach nearly $1bn next year
BRANDS
Consumers have no idea how much food they're wasting, Sainsbury's report reveals
AGENCY
WPP UK Q2 revenue rises 3.5% like for like
MEDIA
Twitter's Japan revenues overtake UK to be biggest market outside US
BRANDS
Olympics and sunny weather drive up supermarket sales
MEDIA
Wireless Group posts 10% fall in pre-tax profits
MEDIA
Commercial TV viewing increases as BBC declines
MEDIA
Traditional TV wins out over online for following Olympics, study finds
AGENCY
Ad-blocking usage may be less than polls suggest, says IAB survey
BRANDS
Empty shop numbers rise on falling 'pop-up' demand

Empty shop numbers rise on falling 'pop-up' demand

AGENCY
Direct Line ads racked up most airtime last month
Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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