THE CAMPAIGN PODCAST

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Welcome to the Campaign podcast (formerly the Marketing Mind), brought to you from the team at Campaign and powered by Somethin' Else. The Campaign podcast is a place for ideas, where the team explores big concepts and new technologies to give marketers some creative inspiration. The podcast is hosted by Campaign's technology editor Shona Ghosh and produced by Nan Davies at Somethin' Else.

PREVIOUS MARKETING MIND EPISODES

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.