<![CDATA[Campaign Arif Durrani RSS Feed]]> http://www.campaignlive.co.uk//go/arif_durrani/ en Sun, 28 Dec 2014 13:10:03 GMT help@campaignlive.co.uk help@campaignlive.co.uk <![CDATA[Only one thing is certain in 2015: Hazlitt will be missed]]> http://www.campaignlive.co.uk/arif_durrani/article/1324741/only-one-thing-certain-2015-hazlitt-will-missed/ Thu, 04 Dec 2014 08:00:00 GMT <![CDATA[Why Lewis Hamilton is prepared for agency life]]> http://www.campaignlive.co.uk/arif_durrani/article/1323749/why-lewis-hamilton-prepared-agency-life/ Thu, 27 Nov 2014 08:00:00 GMT <![CDATA[As the business changes, know what you stand for]]> http://www.campaignlive.co.uk/arif_durrani/article/1322501/as-business-changes-know-stand-for/ Thu, 20 Nov 2014 08:00:00 GMT <![CDATA[The media story behind the festive magic of Monty]]> http://www.campaignlive.co.uk/arif_durrani/article/1321619/the-media-story-behind-festive-magic-monty/ Thu, 13 Nov 2014 08:00:00 GMT <![CDATA[TV remains top dog for brands going into 2015]]> http://www.campaignlive.co.uk/arif_durrani/article/1320475/tv-remains-top-dog-brands-going-2015/ Thu, 06 Nov 2014 08:00:00 GMT <![CDATA[Why the days of Mail Online could well be numbered]]> http://www.campaignlive.co.uk/arif_durrani/article/1319446/why-days-mail-online-numbered/ Thu, 30 Oct 2014 08:00:00 GMT <![CDATA[With momentum and now money behind it, the Vice hype needs to be believed]]> http://www.campaignlive.co.uk/arif_durrani/article/1318232/with-momentum-money-behind-it-vice-hype-needs-believed/ Thu, 23 Oct 2014 08:00:00 GMT <![CDATA[As the internet comes of age, it is up to agencies to really show their worth]]> http://www.campaignlive.co.uk/arif_durrani/article/1317138/as-internet-comes-age-agencies-really-show-worth/ Thu, 16 Oct 2014 08:00:00 GMT <![CDATA[Twitter's popularity says as much about TV as it does about social media]]> http://www.campaignlive.co.uk/arif_durrani/article/1314957/twitters-popularity-says-tv-does-social-media/ Thu, 02 Oct 2014 08:00:00 GMT <![CDATA[You don't need a filter to see the opportunities that lie beneath Instagram]]> http://www.campaignlive.co.uk/arif_durrani/article/1313864/you-dont-need-filter-opportunities-lie-beneath-instagram/ Thu, 25 Sep 2014 08:00:00 GMT <![CDATA[Sometimes collaboration, not innovation, can be the key to winning campaigns]]> http://www.campaignlive.co.uk/arif_durrani/article/1312822/sometimes-collaboration-not-innovation-key-winning-campaigns/ Thu, 18 Sep 2014 10:30:00 GMT <![CDATA[The loss of the Govt media buying business is sure to be queried by Sorrell]]> http://www.campaignlive.co.uk/arif_durrani/article/1311454/the-loss-govt-media-buying-business-sure-queried-sorrell/ Thu, 11 Sep 2014 08:00:00 GMT <![CDATA[You're not normal, nor is the person you sit next to - and as for your boss...]]> http://www.campaignlive.co.uk/arif_durrani/article/1305747/youre-not-normal-nor-person-sit-next-boss/ Thu, 31 Jul 2014 08:00:00 GMT <![CDATA[Take a lead from Carat and recharge your batteries over the summer holidays]]> http://www.campaignlive.co.uk/arif_durrani/article/1304863/take-lead-carat-recharge-batteries-summer-holidays/ Thu, 24 Jul 2014 08:00:00 GMT <![CDATA[News brands are keen to set the agenda, but it is a time for collaboration]]> http://www.campaignlive.co.uk/arif_durrani/article/1303706/news-brands-keen-set-agenda-time-collaboration/ Thu, 17 Jul 2014 08:00:00 GMT <![CDATA[Pemsel's mission to bring back The Guardian's mojo is showing some success]]> http://www.campaignlive.co.uk/arif_durrani/article/1302619/pemsels-mission-bring-back-guardians-mojo-showing-success/ Thu, 10 Jul 2014 08:00:00 GMT <![CDATA[The new normal is now upon us, and the Financial Times is feeling confident]]> http://www.campaignlive.co.uk/arif_durrani/article/1301381/the-new-normal-upon-us-financial-times-feeling-confident/ Thu, 03 Jul 2014 08:00:00 GMT <![CDATA[How the excitement of a child won hearts and minds for media on the Croisette]]> http://www.campaignlive.co.uk/arif_durrani/article/1300430/how-excitement-child-won-hearts-minds-media-croisette/ Thu, 26 Jun 2014 08:00:00 GMT <![CDATA[As the World Cup shows, you don't have to root in the archives for TV gold]]> http://www.campaignlive.co.uk/arif_durrani/article/1299213/as-world-cup-shows-dont-root-archives-tv-gold/ Thu, 19 Jun 2014 08:00:00 GMT <![CDATA[We know that Britain loves radio, but it is winning the affections of brands too]]> http://www.campaignlive.co.uk/arif_durrani/article/1297191/we-know-britain-loves-radio-winning-affections-brands-too/ Thu, 05 Jun 2014 08:00:00 GMT <![CDATA[Content: now everyone's talking about it, but what does it actually mean?]]> http://www.campaignlive.co.uk/arif_durrani/article/1296184/content-everyones-talking-it-does-actually-mean/ Thu, 29 May 2014 08:00:00 GMT <![CDATA[Magazine publishers will be hoping the future is bright with Project Orange]]> http://www.campaignlive.co.uk/arif_durrani/article/1295206/magazine-publishers-will-hoping-future-bright-project-orange/ Thu, 22 May 2014 08:00:00 GMT <![CDATA[Whether viewing, reading or surfing, Britain's media addicts can't get enough]]> http://www.campaignlive.co.uk/arif_durrani/article/1294269/whether-viewing-reading-surfing-britains-media-addicts-cant-enough/ Thu, 15 May 2014 08:00:00 GMT <![CDATA[Desmond proves TV still offers rich returns for the few remaining risk-takers]]> http://www.campaignlive.co.uk/arif_durrani/article/1293072/desmond-proves-tv-offers-rich-returns-few-remaining-risk-takers/ Thu, 08 May 2014 08:00:00 GMT <![CDATA[Twitter's strategic hire is a reminder of the constant evolution in media land]]> http://www.campaignlive.co.uk/arif_durrani/article/1292226/twitters-strategic-hire-reminder-constant-evolution-media-land/ Thu, 01 May 2014 08:00:00 GMT <![CDATA[Sorrell sparks a rare talk about the benefits of a more diverse workforce]]> http://www.campaignlive.co.uk/arif_durrani/article/1290414/sorrell-sparks-rare-talk-benefits-diverse-workforce/ Thu, 17 Apr 2014 08:00:00 GMT <![CDATA[Nuts will soon be taken off the shelves but is already well past its sell-by date]]> http://www.campaignlive.co.uk/arif_durrani/article/1289374/nuts-will-soon-taken-off-shelves-already-past-its-sell-by-date/ Thu, 10 Apr 2014 08:00:00 GMT <![CDATA[Adland's Maths Men take centre stage, but success does not always add up]]> http://www.campaignlive.co.uk/arif_durrani/article/1288365/adlands-maths-men-centre-stage-success-does-not-always-add-up/ Thu, 03 Apr 2014 08:00:00 GMT <![CDATA[Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim]]> http://www.campaignlive.co.uk/arif_durrani/article/1287190/cast-aside-cynicism-admire-audacity-evgeny-lebedevs-aim/ Thu, 27 Mar 2014 08:00:00 GMT <![CDATA[Twitter's potential is just beginning to be realised as a way to tap into our lives]]> http://www.campaignlive.co.uk/arif_durrani/article/1284568/twitters-potential-just-beginning-realised-tap-lives/ Thu, 13 Mar 2014 08:15:00 GMT <![CDATA[MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?]]> http://www.campaignlive.co.uk/arif_durrani/article/1283325/mecs-decision-appoint-co-ceos-suggests-safe-choice-inspired/ Thu, 06 Mar 2014 08:00:00 GMT <![CDATA[The Brits' successful flop highlights the complex social media landscape]]> http://www.campaignlive.co.uk/arif_durrani/article/1282554/the-brits-successful-flop-highlights-complex-social-media-landscape/ Thu, 27 Feb 2014 08:00:00 GMT <![CDATA[In an age of shifting sands, Guardian still knows the value of a good rebrand]]> http://www.campaignlive.co.uk/arif_durrani/article/1281377/in-age-shifting-sands-guardian-knows-value-good-rebrand/ Thu, 20 Feb 2014 08:00:00 GMT <![CDATA[Great media companies have different strengths, but one common trait]]> http://www.campaignlive.co.uk/arif_durrani/article/1230830/great-media-companies-different-strengths-one-common-trait/ Thu, 13 Feb 2014 08:15:00 GMT <![CDATA[Native ads represent an exciting new opportunity for savvy media agencies]]> http://www.campaignlive.co.uk/arif_durrani/article/1229925/native-ads-represent-exciting-new-opportunity-savvy-media-agencies/ Thu, 06 Feb 2014 08:00:00 GMT <![CDATA[The humble bus remains one of the best ways to reach an urban audience]]> http://www.campaignlive.co.uk/arif_durrani/article/1229006/the-humble-bus-remains-one-best-ways-reach-urban-audience/ Thu, 30 Jan 2014 08:00:00 GMT <![CDATA[Let's hope the govt media review is less political - it's a matter of life and death]]> http://www.campaignlive.co.uk/arif_durrani/article/1228082/lets-hope-govt-media-review-less-political-its-matter-life-death/ Thu, 23 Jan 2014 08:00:00 GMT <![CDATA[Strap yourself in, press industry: this year is going to be one hell of a ride]]> http://www.campaignlive.co.uk/arif_durrani/article/1227020/strap-yourself-in-press-industry-year-going-one-hell-ride/ Thu, 16 Jan 2014 08:00:00 GMT <![CDATA[So much for an Olympic hangover - 2013 has been another momentous year]]> http://www.campaignlive.co.uk/arif_durrani/article/1223645/so-olympic-hangover-2013-momentous-year/ Thu, 05 Dec 2013 08:00:00 GMT <![CDATA[Walker Media becoming part of Publicis Groupe? You couldn't make it up]]> http://www.campaignlive.co.uk/arif_durrani/article/1222564/walker-media-becoming-part-publicis-groupe-couldnt-up/ Thu, 28 Nov 2013 08:00:00 GMT <![CDATA[Campaign Media Awards offer welcome recognition for ambitious masochists]]> http://www.campaignlive.co.uk/arif_durrani/article/1221550/campaign-media-awards-offer-welcome-recognition-ambitious-masochists/ Thu, 21 Nov 2013 08:00:00 GMT <![CDATA[Innovative C4 hoping its diversity can make up the numbers for advertisers]]> http://www.campaignlive.co.uk/arif_durrani/article/1220692/innovative-c4-hoping-its-diversity-numbers-advertisers/ Thu, 14 Nov 2013 08:00:00 GMT <![CDATA[ZenithOptimedia's party is tainted by deep-rooted problems at UK operation]]> http://www.campaignlive.co.uk/arif_durrani/article/1219671/zenithoptimedias-party-tainted-deep-rooted-problems-uk-operation/ Thu, 07 Nov 2013 08:00:00 GMT <![CDATA[The stories behind the winners during this year's industry awards season]]> http://www.campaignlive.co.uk/arif_durrani/article/1218589/the-stories-behind-winners-during-years-industry-awards-season/ Thu, 31 Oct 2013 08:00:00 GMT <![CDATA[ITV deserves credit for not bowing to self-appointed arbiters of online ads]]> http://www.campaignlive.co.uk/arif_durrani/article/1217500/itv-deserves-credit-not-bowing-self-appointed-arbiters-online-ads/ Thu, 24 Oct 2013 08:00:00 GMT <![CDATA[When it comes to digital ads, everyone wants to go native]]> http://www.campaignlive.co.uk/arif_durrani/article/1216383/when-comes-digital-ads-everyone-wants-go-native/ Thu, 17 Oct 2013 08:00:00 GMT <![CDATA[As Westminster rails against the Daily Mail, advertisers' silence speaks volumes]]> http://www.campaignlive.co.uk/arif_durrani/article/1215522/as-westminster-rails-against-daily-mail-advertisers-silence-speaks-volumes/ Thu, 10 Oct 2013 08:00:00 GMT <![CDATA[The focus on Price is the strongest sign yet that LinkedIn means business]]> http://www.campaignlive.co.uk/arif_durrani/article/1214364/the-focus-price-strongest-sign-yet-linkedin-means-business/ Thu, 03 Oct 2013 08:00:00 GMT <![CDATA[Commercial radio reaches the Big Four-O on a high, despite some challenges]]> http://www.campaignlive.co.uk/arif_durrani/article/1213344/commercial-radio-reaches-big-four-o-high-despite-challenges/ Thu, 26 Sep 2013 08:00:00 GMT <![CDATA[Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite]]> http://www.campaignlive.co.uk/arif_durrani/article/1212166/premier-foods-half-baked-turnaround-strategy-falls-flat-smg-refuses-bite/ Thu, 19 Sep 2013 08:00:00 GMT <![CDATA[Awards hopefuls, new boundaries and old egos show media in fine fettle]]> http://www.campaignlive.co.uk/arif_durrani/article/1211325/awards-hopefuls-new-boundaries-old-egos-show-media-fine-fettle/ Thu, 12 Sep 2013 08:00:00 GMT <![CDATA[Right now, C4 should gladly sacrifice critical acclaim for more viewers]]> http://www.campaignlive.co.uk/arif_durrani/article/1210481/right-now-c4-gladly-sacrifice-critical-acclaim-viewers/ Thu, 05 Sep 2013 08:00:00 GMT <![CDATA[The Publicis/Omnicom deal keeps the Maths Men busy during silly season]]> http://www.campaignlive.co.uk/arif_durrani/article/1208133/the-publicis-omnicom-deal-keeps-maths-men-busy-during-silly-season/ Thu, 22 Aug 2013 08:00:00 GMT <![CDATA[Three years on, everyman Desmond commands more respect at Channel 5]]> http://www.campaignlive.co.uk/arif_durrani/article/1192471/three-years-on-everyman-desmond-commands-respect-channel-5/ Thu, 25 Jul 2013 08:00:00 GMT <![CDATA[Recognising the gender imbalance in radio is a significant first milestone]]> http://www.campaignlive.co.uk/arif_durrani/article/1191424/recognising-gender-imbalance-radio-significant-first-milestone/ Thu, 18 Jul 2013 08:00:00 GMT <![CDATA[News UK leads the charge as the idea of paid digital access gains momentum]]> http://www.campaignlive.co.uk/arif_durrani/article/1190257/news-uk-leads-charge-idea-paid-digital-access-gains-momentum/ Thu, 11 Jul 2013 08:00:00 GMT <![CDATA[A grand send-off, but it may not be the last we hear of Superman Booth]]> http://www.campaignlive.co.uk/arif_durrani/article/1188749/a-grand-send-off-may-not-last-hear-superman-booth/ Thu, 04 Jul 2013 08:00:00 GMT <![CDATA[Let's hear it for big data - handled with care, it offers award-winning insights]]> http://www.campaignlive.co.uk/arif_durrani/article/1187585/lets-hear-big-data-handled-care-offers-award-winning-insights/ Thu, 27 Jun 2013 08:00:00 GMT <![CDATA[It's not just media owners that believe the future is all about partnerships]]> http://www.campaignlive.co.uk/arif_durrani/article/1186630/its-not-just-media-owners-believe-future-partnerships/ Thu, 20 Jun 2013 08:00:00 GMT <![CDATA[Arif Durrani: Media has come a long way, and not without growing pains]]> http://www.campaignlive.co.uk/arif_durrani/article/1185766/arif-durrani-media-long-way-not-without-growing-pains/ Thu, 13 Jun 2013 08:00:00 GMT <![CDATA[The media scene may be changing, but it's a case of plus ça change for some]]> http://www.campaignlive.co.uk/arif_durrani/article/1184950/the-media-scene-may-changing-its-case-plus-ca-change-some/ Thu, 06 Jun 2013 08:00:00 GMT <![CDATA[Arif Durrani: Mad Men or Maths Men?]]> http://www.campaignlive.co.uk/arif_durrani/article/1184058/arif-durrani-mad-men-maths-men/ Thu, 30 May 2013 08:00:00 GMT <![CDATA[Arif Durrani: Reflection as well as celebration at Nabs' Big Bash]]> http://www.campaignlive.co.uk/arif_durrani/article/1182268/arif-durrani-reflection-celebration-nabs-big-bash/ Thu, 16 May 2013 08:00:00 GMT <![CDATA[Arif Durrani: C4 heralds joined-up approach to BT Sport]]> http://www.campaignlive.co.uk/arif_durrani/article/1181307/arif-durrani-c4-heralds-joined-up-approach-bt-sport/ Thu, 09 May 2013 08:00:00 GMT <![CDATA[Arif Durrani: Facebook's UK advisory board creates a stir]]> http://www.campaignlive.co.uk/arif_durrani/article/1180578/arif-durrani-facebooks-uk-advisory-board-creates-stir/ Thu, 02 May 2013 08:30:00 GMT <![CDATA[Arif Durrani: Newsworks captures shift in a press sector]]> http://www.campaignlive.co.uk/arif_durrani/article/1179734/arif-durrani-newsworks-captures-shift-press-sector/ Thu, 25 Apr 2013 10:30:00 GMT <![CDATA[Arif Durrani: Amscreen captures our attention outdoor]]> http://www.campaignlive.co.uk/arif_durrani/article/1178548/arif-durrani-amscreen-captures-attention-outdoor/ Thu, 18 Apr 2013 08:30:00 GMT <![CDATA[Arif Durrani: Newspapers strike back with online paywalls]]> http://www.campaignlive.co.uk/arif_durrani/article/1177742/arif-durrani-newspapers-strike-back-online-paywalls/ Thu, 11 Apr 2013 11:30:00 GMT <![CDATA[Arif Durrani: An innovative TV format is not just about length]]> http://www.campaignlive.co.uk/arif_durrani/article/1176478/arif-durrani-innovative-tv-format-not-just-length/ Thu, 28 Mar 2013 08:00:00 GMT <![CDATA[Arif Durrani: Mediabrands restructure goes beyond retaining Tesco]]> http://www.campaignlive.co.uk/arif_durrani/article/1174607/arif-durrani-mediabrands-restructure-goes-beyond-retaining-tesco/ Thu, 14 Mar 2013 08:00:00 GMT <![CDATA[Product placement on UK TV is not so much a damp squib, more a non-starter]]> http://www.campaignlive.co.uk/arif_durrani/article/1173424/product-placement-uk-tv-not-so-damp-squib-non-starter/ Thu, 07 Mar 2013 08:00:00 GMT <![CDATA[Arif Durrani: Google's Squared is another welcome media boost]]> http://www.campaignlive.co.uk/arif_durrani/article/1172632/arif-durrani-googles-squared-welcome-media-boost/ Thu, 28 Feb 2013 08:00:00 GMT <![CDATA[Arif Durrani: The battle for newspaper ad spend has never been bloodier]]> http://www.campaignlive.co.uk/arif_durrani/article/1171404/arif-durrani-battle-newspaper-ad-spend-bloodier/ Thu, 21 Feb 2013 08:00:00 GMT <![CDATA[Arif Durrani: Channel 4 is on a roll]]> http://www.campaignlive.co.uk/arif_durrani/article/1170734/arif-durrani-channel-4-roll/ Thu, 14 Feb 2013 08:00:00 GMT <![CDATA[Arif Durrani: Media is changing, and clients need trusted advisors more than ever]]> http://www.campaignlive.co.uk/arif_durrani/article/1168847/arif-durrani-media-changing-clients-need-trusted-advisors-ever/ Thu, 31 Jan 2013 08:00:00 GMT