<![CDATA[Campaign Editors opinion RSS Feed]]> http://www.campaignlive.co.uk//go/editors_opinion/ en Mon, 21 Apr 2014 15:13:24 GMT help@campaignlive.co.uk help@campaignlive.co.uk <![CDATA[POG tripping over red tape in advertising arms race]]> http://www.campaignlive.co.uk/editors_opinion/article/1290563/pog-tripping-red-tape-advertising-arms-race/ Thu, 17 Apr 2014 08:00:00 GMT <![CDATA[Talent gets you to the top; character keeps you there]]> http://www.campaignlive.co.uk/editors_opinion/article/1289553/talent-gets-top-character-keeps-there/ Thu, 10 Apr 2014 08:00:00 GMT <![CDATA[Content is easy. What you really need is engagement]]> http://www.campaignlive.co.uk/editors_opinion/article/1288600/content-easy-really-need-engagement/ Thu, 03 Apr 2014 08:00:00 GMT <![CDATA[Stop worrying and learn to love the creative bomb]]> http://www.campaignlive.co.uk/editors_opinion/article/1287435/stop-worrying-learn-love-creative-bomb/ Thu, 27 Mar 2014 08:00:00 GMT <![CDATA[Lessons learned from BA's marathon creative review]]> http://www.campaignlive.co.uk/editors_opinion/article/1286069/lessons-learned-bas-marathon-creative-review/ Thu, 20 Mar 2014 08:00:00 GMT <![CDATA[Sport and great creative should go hand in hand]]> http://www.campaignlive.co.uk/editors_opinion/article/1284759/sport-great-creative-go-hand-hand/ Thu, 13 Mar 2014 07:00:00 GMT <![CDATA[A riveting case study on saying no to advertising]]> http://www.campaignlive.co.uk/editors_opinion/article/1283869/a-riveting-case-study-saying-no-advertising/ Thu, 06 Mar 2014 07:30:00 GMT <![CDATA[Look hard and you will see a true renaissance at ITV]]> http://www.campaignlive.co.uk/editors_opinion/article/1282638/look-hard-will-true-renaissance-itv/ Thu, 27 Feb 2014 08:00:00 GMT <![CDATA[The humble word remains a bedrock of our business]]> http://www.campaignlive.co.uk/editors_opinion/article/1281612/the-humble-word-remains-bedrock-business/ Thu, 20 Feb 2014 08:00:00 GMT <![CDATA[Agencies are learning to collaborate brick by brick]]> http://www.campaignlive.co.uk/editors_opinion/article/1230972/agencies-learning-collaborate-brick-brick/ Thu, 13 Feb 2014 07:00:00 GMT <![CDATA[Being a truly social brand is apparently no easy task]]> http://www.campaignlive.co.uk/editors_opinion/article/1230134/being-truly-social-brand-apparently-no-easy-task/ Thu, 06 Feb 2014 08:00:00 GMT <![CDATA[Brands are now at tipping point in debate on ethics]]> http://www.campaignlive.co.uk/editors_opinion/article/1229244/brands-tipping-point-debate-ethics/ Thu, 30 Jan 2014 08:00:00 GMT <![CDATA[Brand promotion, yes, but don't neglect protection]]> http://www.campaignlive.co.uk/editors_opinion/article/1228304/brand-promotion-yes-dont-neglect-protection/ Thu, 23 Jan 2014 08:00:00 GMT <![CDATA[Big-budget TV ads a thing of the past? Don't bet on it]]> http://www.campaignlive.co.uk/editors_opinion/article/1227359/big-budget-tv-ads-thing-past-dont-bet-it/ Thu, 16 Jan 2014 08:00:00 GMT <![CDATA[Is content the answer in 2014 - or just cojones?]]> http://www.campaignlive.co.uk/editors_opinion/article/1226464/is-content-answer-2014-just-cojones/ Thu, 09 Jan 2014 08:00:00 GMT <![CDATA[Welcome to The Annual 2013]]> http://www.campaignlive.co.uk/editors_opinion/article/1224591/welcome-annual-2013/ Thu, 12 Dec 2013 08:00:00 GMT <![CDATA[Client pressure is putting independent spirit at stake]]> http://www.campaignlive.co.uk/editors_opinion/article/1223841/client-pressure-putting-independent-spirit-stake/ Thu, 05 Dec 2013 08:00:00 GMT <![CDATA[Lévy's appetite for power has not been sated yet]]> http://www.campaignlive.co.uk/editors_opinion/article/1222962/levys-appetite-power-not-sated-yet/ Thu, 28 Nov 2013 08:00:00 GMT <![CDATA[Going Dutch is now all the rage when buying a stake]]> http://www.campaignlive.co.uk/editors_opinion/article/1221869/going-dutch-rage-when-buying-stake/ Thu, 21 Nov 2013 08:00:00 GMT <![CDATA[Christmas ads are viral events - but do they work?]]> http://www.campaignlive.co.uk/editors_opinion/article/1220901/christmas-ads-viral-events-work/ Thu, 14 Nov 2013 08:00:00 GMT