Campaign School Reports 2015

Welcome to Campaign's School Reports 2015, our definitive assessment of how the biggest advertising agencies really performed last year.

Who can hold their heads high and which agencies should hide in shame? Read on to find out.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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