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A number of articles in this issue of Revolution suggest that the internet has arrived as a direct sales channel. We are often asked who is really making money on the net, in the expectation that after the celebrated example of Dell, the list will be pretty short. The six case studies chosen for our...
Carling Opta is a most unusual company. It is the subsidiary of a business consultancy, and its entire raison d etre is to raise the brand image of its parent. Its product, furthermore, is bizarre - numbers generated for their own sake. But it looks as though it is here to stay. It won BTs Electronic...
A leading mobile phone retailer is branching out into computer, internet and electronic goods in what it bills as a completely new approach to selling convergent services and technology. Warrington-based Martin Dawes Telecommunications, which claims to be Europe s biggest independent mobile phone service...
Interactive kiosks will be central to a new chain of second-hand car outlets designed to achieve the elusive goal of making the purchase of a car an enjoyable retail experience. The Carland chain is to launch at the end of December, with the first store holding up to 300 cars under cover at Thurrock...
The Stationery Office has launched a web site (www. cyberdrive.com) offering mock driving tests online. It sells more than 100,000 copies of the Highway Code every month, and is counting on a significant proportion of test takers being willing to pay 10 to gain the reassurance of having taken a mock...
Music retailer HMV is hoping its new web site (www.hmv.co.uk) will provide an authoritative source of music industry information. The company hopes to tie consumers into a relationship which can be exploited when a transactional facility is added in mid-1998. HMV PR manager Gennaro Castaldo claimed...
Cable TV channel Cartoon Network is looking to generate repeat visits to its web site with an innovative online game. Designed by agency Syzygy, the game involves every participant in a single league. Players pick up cards giving the attributes of cartoon characters, and can then challenge those higher...
Kiosk network operator TKN plc has signed a deal to have 100 networked kiosks placed around London and the home counties. The site owner and locations have not yet been announced, although installation is due to start in December. The kiosks, based on those already operated by Canadian company TKN,...
BMG Interactive, the company behind the game You Don t Know Jack , is to extend its use of the web for its pre-Christmas campaigns following the success of its initial foray into online advertising earlier this year. In the campaign for You Don t Know Jack, banners on sites such as MegaStar and CapitalFM...
White goods manufacturer Zanussi has taken its appliance of science to the web with an updated site featuring more interactivity and a section on concept products under development. The site allows users to enter details such as household size and desired features to get a list of Zanussi appliances...
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