Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
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Consumer technology communications calls out for simplification
22 May 2012 | by David Vindel
Consumer technology brands need to focus on the simplification of technology and how it can be easily integrated into daily life, writes David Vindel, MD european technology, Ketchum Pleon.
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions League final peaked at 10.6 million viewers on Saturday night.
Think BR: The future of loyalty goes beyond points and prizes
21 May 2012 | by Sarah Stratford
It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.
Think BR: Keeping your head above water
21 May 2012 | by Matthew Heath
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.
Think BR: Promoting the UK as a global hub of creativity
18 May 2012 | by Stephen Maher
The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
