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The chief executive of lifestyle data supplier DLG said the company plans to stick with its core data provision business, despite securing a bigger acquisition war chest through a refinancing deal that gave its management team majority control.
The Direct Marketing Association has made a move to put mobile marketing on the map with its Mobile Marketing Insight Study, a report with quarterly benchmarks that chart the medium's progress.
Online social networking is emerging as an opportunity for marketers seeking more direct relationships with consumers, as two of the most popular sites recently opened more of users' personal data to advertisers.
Royal Mail is promoting new approaches to direct mail to convince marketers of the benefits of post in the face of declining volumes in its letters business.
The Direct Marketing Association unveiled a new Green Initiative category as it announced finalists for the 2007 DMA Awards.
Major brands risk losing new business by failing to balance paid and natural search online, a new report from search conversion specialist Tamar claims.
The next Institute of Direct Marketing Data Council summit will focus on the thorny issue of ethnicity.
Opinion is divided as to whether I'm an individual of superior and discriminating taste, or just a weirdo with obscure interests.
Car ads often swamp drivers with too much information. Try to concentrate on what makes your car special for your target audience, writes Bob Nash.
Backed by a high-profile ad campaign, the mail-order firm is boosting customer volumes by developing a specialised prospect database to refine its targeting, says Holly Wright.
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