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Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.
Flack was out and about at the PRCA members' drinks, hearing of duets with Michael Bolton and noticing that a former Virgin Atlantic comms boss was flying BA. Plus we save on expenses...
The University of York is in the process of setting up a body to educate the media about groundbreaking developments in education.
The gargantuan Facebook float and the Glencore-Xstrata merger look a huge fillip to the beleaguered international capital markets and related City PR agencies, though there remain few signs the effect will be more than temporary.
With the Olympic enforcement team making its presence felt, brand owners need to be aware of what the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers.
This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.
This week Out and About has pictures of the hopefuls queuing up outside Hammersmith Apollo for Britain's Got Talent and posts snaps from Runway at Le Baron and the InStyle Best Beauty Buys.
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