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Brand Republic's top stories of 2007

As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Marketing and Media Week.

Guardian Media Group and Apax land Emap B2B division

LONDON - Emap has agreed to sell its business-to-business division to Guardian Media Group and Apax for around £1.3bn, only days after stating the business was off the auction block.

Getting the best from budgets in belt-tightening 2008

If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.

Depaul Trust highlights homelessness on winter solstice

LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today, the shortest day of the year, to highlight the plight of young homeless people who will be enduring the longest night.

Weight Watchers hands £10m media account to OMD

LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.

Arla Foods takes Lactofree brand onto TV

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.

Europe calls for manatory lobbying rulebook

The European Parliament's Legal Affairs Committee is in favour of a mandatory rulebook for lobbyists working in the European Union.

Exposure pays out after Kidman spat

Consumer agency Exposure has been forced to pay thousands of pounds for its involvement in a spat between The Daily Telegraph newspaper and actress Nicole Kidman.

FD in Irish agency swoop

FD has acquired Dublin-based K Capital Source - the financial agency that advises Aer Lingus, Smurfit Kappa and Independent News & Media.

Time Out turns to agency backing

Time Out has appointed The SPA Way to handle its consumer business following a six-way pitch.

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