As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Marketing and Media Week.
LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today, the shortest day of the year, to highlight the plight of young homeless people who will be enduring the longest night.
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site this year and selected, in no particular order, the top five we have enjoyed and our five turkeys.
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising company DoubleClick, which was being investigated amid concerns about privacy risks.
Sony has picked Mediaedge:cia to handle its $250 million media planning and buying account for the Asian region.
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
Advertisers should be aware that familiarity is not a safe bet when it comes to grabbing the attention of consumers, writes John Hallward, global director of new product development for Ipsos ASI.
LONDON - First Choice Holidays is focusing on family bonds and the importance of spending quality time together in its latest TV campaign, which breaks on Christmas Day.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters