Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.
ITV will broadcast its first Shazam-enabled ads during the 'Britain's Got Talent' final this Saturday (12 May), with a Pepsi Max spot that will run a competition for festival tickets.
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Sly Bailey steps down from newspaper company Trinity Mirror and Cilla Snowball becomes the first female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.
Mars Chocolate UK brings in former Innocent chief Thomas Delabriere, while Gavin Devine steps up to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Kraft parts company with marketing chief Daryl Fielding and The Red Brick Road chairman Paul Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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