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Brands struggling to follow consumer journey online, finds IAB

Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).

Clarks launches AR campaign for Spring collection

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.

Marmite aims to spread love with Facebook e-cards

Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.

Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland over the last five months.

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.

Campaign Viral Chart: Chevy Super Bowl music video rises to top

A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.

Zeebox rolls out click-to-buy function

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

BT broadcasts Valentine's messages to the nation

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

RB takes to Facebook to sell Cillit Bang extension

Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.

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