Clarks launches AR campaign for Spring collection
10 Feb 2012 | by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
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Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
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