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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

Evidon and DoubleVerify integrate privacy and ad verification

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Most businesses lack effective single customer view, finds survey

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.