Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
Bartle Bogle Hegarty has created a new campaign for Missing People, an independent charity which offers support when a person disappears.
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead of next month's European football championship.
As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Samsung Galaxy Note.
The brand wants to retain the style and humour of previous ads but involve consumers more as the campaign gets interactive, Ben Priest writes.
Mick Mahoney, executive creative director, Euro RSCG London
Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks.
The advertising industry should come together to hammer out a better deal for working mums, Gail Gallie argues.
Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:
Sara Kimberley doesn't think there is anything original about Karmarama's new ad for the cheese brand Pilgrims Choice:
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.