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Birds Eye's Polar Bear campaign is good not great
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
The salad has ignored platitudes about provenance and 'passionate farmers'
Sales of lattes and cappuccinos at Starbucks have risen by more than 9% in the latest quarter, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.
Chain's '£5 off £40' offer ignores its fundamental strategic problems
The growth of cereal bars as a breakfast substitute makes this a vibrant market.
A look at the performance of Creme Egg in social media over the past four months
Pepsi has joined the UK's list of top 10 grocery brands for the first time, after it boasted a 10% sales increase over the past year but rival Coke is still number one.
The lingering effects of the recession have left UK consumers eager to spend on affordable snack treats, but made them more likely to want to buy them only on special offer.
The Government has warned that it will consider a ban on alcohol advertising unless more action is taken to reduce young people's exposure to it.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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