Cannes Lions recognises PR
21 Nov 2008
The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009, as new PR awards are introduced.
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The Week
20 Feb 2009
- The Central Office of Information (COI) has appointed Advertising Association chairman Mark Lund as its new chief executive. Lund, who is also CEO of Delaney Lund Knox Warren, will succeed Alan Bishop, who left the COI in January.
City & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
When Yell delivered its interim profit figures a couple of weeks ago it produced a surprisingly robust performance given what is happening in its advertising markets. But the good news was ignored. The only part of the statement to have any effect was the bit where chief executive John Condron announced...
Public Sector: Road safety
21 Nov 2008
A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.
Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger PR picture, reports Kate Magee.
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The Red Consultancy is to work with Cadbury on its latest 'Glass and a Half Full Production'.
Letter - Specialist teams can ensure fair payment
28 Apr 2006
Your article 'Agency 2020' (Analysis, 21 April) was an interesting look into the future of the PR industry. It showed that we must learn lessons from the advertising world to ensure we are paid fairly for every service we provide to our clients, including our bright ideas.
Phones4u plans consumer hire
16 Sep 2005
Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m advertising and marketing campaign in the run-up to Christmas.
Israel in bid to change 'distorted' media view
13 May 2005 | by Donna Werbner
Israel is preparing to shrug off its 'warzone' image and fight back against 'distorted' representations in the Western media with a global PR and advertising campaign.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
