Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.
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My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT company Infosys will keep it ahead of rivals and avoid the company becoming "an appendix of new media owners".
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
Wonderbra has unveiled its first ecommerce site for customers in the UK and Ireland, which will stock the brand's full range.
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he likened the brand's recent strategy to "running up a down escalator" and said it had lost focus on the "every little helps" philosophy.
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.
Mothercare to close more than 100 stores and revamp online presence
12 Apr 2012 | by Matthew Chapman
Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years, with its Early Learning Centre brand taking the biggest hit as the group's UK sales continue to plunge.
Shop Direct in push to link print to digital marketing
03 Apr 2012 | by Matthew Chapman
Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after it decided not to impose stricter regulations proposed in a review by retail expert Mary Portas.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
