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My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Ladbrokes bolsters eCRM to cope with diversifying platforms

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.

Ikea turns to Pinterest for first Indian-inspired range

Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian-inspired range, which sources all products from India.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Sainsbury's targets mothers with Little Ones revamp

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.

Spotify takes the plaudits in the latest IPA Online Media Owner survey

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks at those who fared well and those who should consider upping their game in this hotly contested sector.

What Google's privacy changes mean for advertisers

Matt Stannard, chief technology officer at search and social marketing agency 4Ps Marketing (below), explains what advertisers need to know about the changes to Google's privacy policy.

Nationwide launches Select credit card

Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.

Google breaks $10bn quarterly revenues mark

Google's UK revenues have exceeded $1bn (£645.74m) in the UK for the second quarter in a row, while total revenues increased by 25% year on year to exceed $10bn (£6.46bn) in a single quarter for the first time.

How HTML5 is coming to the rescue of the ad industry

The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.