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Diet Coke calls ad pitch

Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world.

AOL launches marketing campaign for HuffPo UK launch

AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.

Saatchi Bangkok staff face redundancy as P&G business moves to Singapore

BANGKOK - Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client Procter & Gamble (P&G) prepares to begin its transfer to the agency's Singapore office.

Renault introduces Claude the 'joie' expert

Publicis has launched the main part of the Renault 'Mégane Experiment' campaign, with the release of a 60-second TV ad last night.

Pizza Hut launches A-Team pizza campaign

Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer blockbuster film 'The A-Team.'

Daniele Tranchini becomes chief executive of Publicis Italy

Publicis Worldwide has appointed Daniele Tranchini chief executive of Publicis Italy.

Keep Britain Tidy asks us to bend over

Keep Britain Tidy has joined with local authorities to launch a new, ironically titled campaign 'Bend over and think of Britain'.

Old Spice targets Twitter generation

The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.

Maxus appoints Hodge as worldwide head of trading

Maxus Global has appointed Alan Hodge as its first group trading director.

TripAdvisor launches online ad challenge

Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad campaign to run on the site, offering exposure with a media value of €250,000 to the winner for free.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.