RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.
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Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
VW 'see film differently idents 2012' by DDB UK
21 May 2012
DDB has created three new 60-second spots creating back-stories to memorable film moments: Hannibal Lector's 'sucking motion' in Silence of the Lambs, Robert De Niro's famous "Are you talking to me?" scene from Taxi Driver, and the line "We're gonna need a bigger boat" from Jaws.
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London's competitive taxi app space.
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a protective father and his daughter.
Volkswagen USA 'crash' and 'tree' by Deutsch LA
16 May 2012
The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound (the safety of a child) or mundane (the heft of a car door).
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
