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Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one of the most popular UK fast food pages.
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
McDonald's is trialling table service at a number of its British outlets in a move to drum up customer numbers and improve the quality of its service.
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
Marketing unveils the definitive guide to the UK's most powerful marketers.
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.
McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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