Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO
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Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
Zurich, the insurance company, is conducting a global review of its estimated £100 million advertising account.
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
Admiral is the most prominent, followed by Aviva
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.
Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.
UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
A United Nations-backed organisation pushing for higher ethical standards in the global financial community has brought in Lansons Communications to help drive its mission.
RSA Insurance Group cuts comms team by 60%
02 May 2012 | by Sara Luker
The RSA Insurance Group has cut its comms team by more than half as part of a series of 'efficiency savings'.
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
