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Media Bitch's Diary 24 May

This week, Bitch finds out what Mindshare's chief executive gets up to in his spare time, forgets an anniversary, goes shooting with IPC Media, and is crowned champion with the Media Nomads.

Out and About 24 May

This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at Kettner's.

Bet365 to sponsor French Open on ITV

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

Sun website traffic little moved by Sunday print launch

The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

Evidon and DoubleVerify integrate privacy and ad verification

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Google's Schmidt says he 'disagrees' with EU competition concerns

Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.