HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.
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Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Samsung Galaxy Note.
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy and France after an agency review.
Digital: Nomophobia drives SecurEnvoy sales
24 May 2012 | by John Owens
Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile.
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video game.
Bite's Tom Berry makes move to Fleishman-Hillard
24 May 2012 | by Sara Luker
Fleishman-Hillard has poached Bite Communications' head of consulting services to lead its tech practice in London.
McLaren Automotive brings in Nissan's Wayne Bruce
23 May 2012 | by John Owens
McLaren Automotive has appointed a leader for its global PR team, who joins from Nissan.
Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester United and Real Madrid footballer David Beckham.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
