to remove filtersTesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.
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Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
Google's chairman Eric Schmidt has said the company "disagrees in general" with complaints presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive business practices.
Lufthansa introduces Berlin routes
24 May 2012 | by Loulla-Mae Eleftheriou-Smith
Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address the issue of return of investment (ROI), according to reports.
Novak Djokovic to wear Uniqlo at French Open
24 May 2012 | by John Reynolds
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand ambassador, who will wear its sports range of clothes at tournaments.
Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
