to remove filtersJordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
The Jordans & Ryvita Company has called a review of its £6 million ad business.
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AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of harmful alcohol consumption."
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Chris Lewis, the marketing director of Wells & Young's Brewing Company, is leaving the brewer to set up his own marketing consultancy.
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique shopping and fashion summer activity.
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms.
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push that repositions the drink as a force that brings people together.
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment of Sandrine Delabrière as marketing director for its UK portfolio.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
