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Kellogg will rerun its controversial two-week challenge in the new year, encouraging people to lose weight by substituting a bowl of Kellogg s cereal and semi-skimmed milk for either lunch or dinner. When the cereal giant first launched the challenge in July, an estimated three million people joined...
Tobacco brands are weighing up their response to a bill that is set to outlaw tobacco advertising before the next general election. The Tobacco Advertising and Promotion Bill, published last Thursday, will mean an end to sponsorship, promotion and advertising in the UK. It is likely to get its second...
Nestle Rowntree and Cadbury have finished the year still neck and neck in the confectionery marketplace, with 19% share each, just ahead of Mars 18%, according to figures released by Nestle. The study shows that on average, British consumers each spend pounds 1.81 a week on confectionery, and that...
Interpublic Group has confirmed that chairman Phil Geier will stand down from January 1. Geier s replacement is Interpublic president, John Dooner.
Nationwide Building Society has launched what it claims is Europe s first internet banking service for personal organisers. It allows any customer with a suitable organiser and phone to look at their account balances and statements on ten types of account. Nationwide hopes to expand the service next...
Mitsubishi is launching a Christmas poster campaign to run on over 11,000 Adshel sites over the festive period. Breaking on December 27, it communicates recent 15% price-cuts off Shoguns and selected models. The work was created by Roose & Partners.
Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats...
Abbey National will launch a pounds 4m campaign on Christmas Day to encourage customers to switch to an Abbey National bank account. TV ads, created by Euro RSCG Wnek Gosper, will feature comedian Alan Davies. They will run nationwide supported by an outdoor campaign running until the end of the year,...
First Choice is launching a pounds 6.5m ad push in January urging customers to buy one holiday, get one free. The work, created by Walsh Trott Chick Smith with buying by Walker Media, will include press, poster and regional radio ads. It breaks on Boxing Day.
Scottish Courage s take-home division has launched World Tour of Scotland , a three-month campaign to market its entire beer portfolio. Created by Blue-Chip Marketing Edinburgh, the campaign includes local and national press and radio ads and hit-squads , who will visit Scotland s top grocers in branded...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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