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DIARY: PR Xecs Njoy BubLE on XpNsS? Better believe it

MacLaurin has worked hard on behalf of client Genie to develop its dictionary of text-messaging abbreviations, otherwise known as the SMS DXNRE. The dictionary contains phrases that normal individuals would use in everyday life, like 'remMbR', which is short for remember, and 'QmQ@', which is the...

STOP PRESS: MacLaurin set to rouse digibox awareness

BSkyB has hired MacLaurin to work on a consumer PR brief. The agency is tasked with raising awareness of the minidish and digibox, and subscription to Sky Digital.

BT makes Brussels its European PR platform

BT has moved its European public affairs and PR operation from London to Brussels to be 'at the heart of Europe'. The shift is part of the company's preparation for the arrival of G3 telecommunications licences, and consolidation of European strategy with its wholly-owned companies and strategic...

BORDER LINES: Ketchum links up with PR Kaltwasser

MUNICH: Ketchum has joined forces with one of Germany s leading technology PR agencies, PR Kaltwasser (PRK). As an affiliate, PRK will work in partnership with Ketchum s 60-strong operation in Munich, which is headed by Marianne Friese and specialises in corporate relations, brand marketing and healthcare....

BORDER LINES: Ogilvy names Asian tech head

SINGAPORE: Ogilvy Public Relations has named Michael Rose as head of the agency's Asian technology practice, which commands over pounds 4 million in annual fees. The practice generates 45 per cent of Ogilvy's revenue in Asia. Rose transfers to Singapore from Australia, where he ran a consultancy working...

MEDIA BRIEFS: Text messaging service from 19 mag

IPC Media title 19 magazine, which is aimed at 16 to 21-year-old females, will begin its text messaging service on 10 November. Around 26,000 readers have signed up to receive snippets of news, products and gossip via their mobile phones. 'We can strategically target any age group,' a spokeswoman...

BT third generation mobile licence contract out to Bite

Bite Communications has won the contract to handle PR for BT s third generation mobile phone licence in a final two-way pitch against fellow BT roster agency Band and Brown.

BORDER LINES: Avenir Telecom hunts for financial PRO

PARIS: France s main distributor of mobile phones, Avenir Telecom, is seeking a financial PRO to forge strong links with analysts and investors to pursue its growth in the mobile internet field. We have decided to better involve our institutional investors in the taking of strategic choices, said...

STOP PRESS: New MD at Weber ShandwickWorldwide

Weber Shandwick Worldwide has appointed Cathy Pittham as MD of its technology practice. The former Weber Europe MD has seen her role expand to include Miller Shandwick Technology following the Weber Shandwick merger announced last month. She will oversee 120 staff in more than 20 countries across Europe.

Adams urges PR industry to adopt NewsML

Media Report chairman and Text 100 co-founder Mark Adams has made a plea to the PR industry to get behind a radical internet-led news management system that aims to revolutionise multimedia news.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.