to remove filtersPRCA announces new link-up with the IPA and MCCA
06 Dec 2002
The PRCA has announced a decision to join a 'Big Tent' federation of marketing services associations.
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Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
The Institute of Practitioners in Advertising's outgoing president, Bruce Haines, tells Adam Hill that the advent of a new representative body for the marketing disciplines should be welcomed by the PR world
INTERNATIONAL BRIEFS: WKO hires Trimedia and Euro RSCG E&E
29 Nov 2002
VIENNA: The Austrian Chamber of Commerce - Wirtschaftskammern Osterreichs (WKO) - has hired Trimedia and Euro RSCG E E to handle PR and advertising respectively in a three-year retainer deal. Reports suggest more than 100 agencies took part in the Europe-wide pitch. Trimedia will handle strategic PR,...
INTERNATIONAL BRIEFS: US corporate comms managers paid more
22 Nov 2002
NEW YORK: US corporate comms managers are paid more than their advertising and marketing counterparts, taking home an average annual salary of £64,489, according to a survey by US-based Mercer Human Resource Consulting. The questionnaire, entitled The 2002 Corporate Marketing and Communications Compensation...
Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
As pressure intensifies for in-house PROs to prove the value of their work to management, the Advertising Value Equivalent system is rearing its ugly head once more.
Sutton to embark on PR firm buying spree
01 Nov 2002
Former BSMG Europe chairman Tim Sutton is returning to the PR scene with a multi-million pound war chest to fund the creation of a full-service European agency network through a mass acquisition spree.
Emap puts financial PR brief out to tender
18 Oct 2002 | by Holly Williams
Publishing giant Emap - the group behind titles such as FHM and Heat and radio networks Kiss and Magic - is pitching its financial PR business.
Ex-Edelman heads launch agency
18 Oct 2002 | by GIDON FREEMAN
The three most senior bosses to leave Edelman London in the last year have regrouped to form a new PR business.
INTERNATIONAL BRIEFS: Pfizer axes plans for blitz
11 Oct 2002
NEW YORK: Pfizer has axed plans for a large-scale election-season PR blitz, opting instead for an ad campaign. The pharma giant hired Edelman PR Worldwide earlier this year to help reverse negative public opinion of the industry. But after reviewing its options, Pfizer has hired National Media for creative...
INTERNATIONAL: CAPRI wins £1.1m food deficiency job
27 Sep 2002 | by GISELLE MILITANTE
MANILA: Campaigns Advocacy and PR (CAPRI) has clinched a £1.1m deal to handle a PR and ad account to help cut food deficiencies in the Philippines.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
