Recent research conducted by Bournemouth University has revealed the fickle nature of health club members and the difficulties in managing customer satisfaction and loyalty programmes. by John Oliver, Senior Lecturer in Marketing at Bournemouth Media School.
Advertising and Children is specifically designed to supplement work currently being prepared by the Broadcasting Division of the Broadcasting Commission of Ireland (BCI) on the Code for advertising and children. Working paper from the BCI by Dr. Ruth-Blandina M. Quinn, Research Officer.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by David Payne, chairman, Institute of Direct Marketing.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T and Ross Duncan, Customer Sales Manager, First National
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John Regan, Cognisance.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Matthew Keylock, director of retail solutions, Dunnhumby and Crawford Davidson, director of clubcard, Tesco.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Martin King, business development director, The REaD Group & Norwich Union.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Ann Gowan, direct marketing director, The Telegraph Group.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Alex Walsh, head of legislative development, Royal Mail.
DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group and Mark Greenhouse, marketing insights manager, CPP Group
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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