NEW YORK - Smith & Wesson, one of the world's most famous handgun makers, is looking to extend its brand into other areas and has hired a brand licensing agency to find new products to bear its name.
LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning and buying agency, following its acquisition by Kao in August 2002.
LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand. The appointment comes after incumbent Publicis resigned the account over conflicts stemming from its hiring to Procter Gamble's global roster.
Cussons' best known brand sheds its masculine image for its Bathtime bubble bath range.
LONDON - Unilever is to revamp its corporate logo and feature it on all its major products next year, in an all-out global attempt to position the Unilever name as secure and responsible in consumers' minds.
Brewing giant Anheuser-Busch (A-B) is staging a UK consumer PR pitch for its Budweiser brand.
Lever Faberge has hired Cairns Associates to handle a consumer PR blitz for its body-spray brand Impulse.
CONSUMER: Digby Trout Restaurants has named HCP as its UK PR firm, handling 16 restaurants and cafes across London. The appointment follows HCP's work for the group's Court Restaurant, based in The British Museum.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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