Asics, the Japanese sportwear manufacturer, is launching its first-ever UK TV campaign through Publicis to help broaden the appeal of the brand in the UK. The single execution breaks on MTV on Saturday (December 21). The agency created the ad free-of-charge and said that it did so to raise its creative...
Ducati Corse, the world-renowned motorcycle marque, is transforming itself into a clothing brand as part of a wide-ranging sponsorship and licensing deal with Italian sportswear firm Fila.
Sara Lee Courtaulds has kicked off a strategic review of the identity for its flagship Pretty Polly brand, as it aims to target it at a younger 20- to 35-year-old audience.
Madame V, an upmarket lingerie company, is to break into the UK market with the launch of a flagship store next May. It also plans to run branded parties from early next year. Madame V, which is backed by a consortium of venture capitalists, will aim to take on Agent Provocateur and Ann Summers.
LONDON - Sportswear brand Asics has launched its first television advertising in the UK with a campaign that shows a man roadtesting his sports shoes before deciding to buy them.
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker chic' are in, according to a new survey of trends for 2003 from Euro RSCG Worldwide.
NEW YORK - Bartle Bogle Hegarty, New York, has lost out in the battle for watch manufacturer Timex's advertising account, which has been won by Kirshenbaum Bond & Partners.
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
Welcome to the Private View graveyard slot. It's Christmas and half the potential readership of this column is pitching as if their very lives depended upon it and the other half is pissed. Many of you, of course, are both. Either way, it's safe to assume that only a handful of ad folk and maybe the...
Sonneti, the Urbanwear fashion brand, is to launch a print campaign that will feature four of the six finalists from Channel 4's Model Behaviour series. The ads are by East Midlands agency Sellers Rogers, which has been appointed to handle a creative account worth £250,000.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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