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Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m advertising and marketing campaign in the run-up to Christmas.

Israel in bid to change 'distorted' media view

Israel is preparing to shrug off its 'warzone' image and fight back against 'distorted' representations in the Western media with a global PR and advertising campaign.

Warner Chilcott buyout propels FD to top spot

Financial Dynamics has shot six places to the top spot in the first Dealwatch of 2005, although the value of the deals that the top ten financial PR firms handled fell by £7.4bn on the previous month.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.