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Opinion: Awareness of ethics means CR needs PR

They may not recognise the buzz phrase CR, but judging by a couple of recent surveys, consumers are becoming increasingly switched on to the concept of corporate responsibility.

PROs reveal why they switch jobs

PR people quit their jobs to advance their careers rather than achieve higher pay, according to the firstPRWeek/Ketchum Staff Retention Survey, published this week.

Anthony Hilton: Why the customer is not always right

Every year, MORI polls financial journalists about their attitude to companies and plots the link between familiarity and favourability.

Healthcare: Doctors favour journals above reps for med info

Medical journals are more important sources of information to doctors than sponsored meetings and company reps, according to a poll.

Research leads to evaluation guide

Four marcoms trade bodies have unveiled a best practice guide for establishing campaign success.

EUjet collapse impacts Planestation reputation

A 12-month high for shares and predictions of 'a 3G Christmas' from CEO Arun Sarin sent Vodafone to the top of this week's Reputation Monitor.

Editorial: Brand value league proves PR's worth

Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been published by Interbrand/Business Week.

Report demands more transparency in lobbying

Nearly half of the world's top companies are secretive about their lobbying activities according to a survey out this week.

US IPR to research comms 'science'

GAINESVILLE, FL: The Institute for Public Relations, an independent research organisation based at the University of Florida, has set up a commission to research the 'science' of international PR.

Public Sector: PR Store helps West Lothian find local volunteers

West Lothian Association of Community Councils (WLACC) is appealing to residents to join its group as part of a wider campaign to boost its profile.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.