to remove filtersSector Insight: Men's fragrances - Strong scent
21 Dec 2005
Heavy discounting and the rise of 'metrosexual' man are driving the fragrance sector, writes Jane Bainbridge.
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Gillette launches Venus extension
21 Dec 2005
Gillette is planning its biggest promotional campaign since the launch of its Venus ladies' razor line five years ago to support the debut of Venus Vibrance, its first battery-powered razor for women.
Burger King pools £50m global work in US shop
20 Dec 2005 | by by Nicola Clark
LONDON - Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren.
Immedia Broadcasting launches in-store radio station for Ikea
16 Dec 2005 | by by Julia Pearlman
LONDON – Immedia Broadcasting, which provides live tailored radio stations for retailers, is launching a new radio station for Ikea called Ikea Live.
Online grocery stores stop taking orders following surge in sales
15 Dec 2005 | by by Julia Pearlman
LONDON – Customers hoping to avoid busy supermarkets in the run-up to Christmas by shopping online are in for disappointment as supermarkets halt orders following a massive surge in sales.
Experian buys price comparison site PriceGrabber
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m.
Carlsberg backs FA Cup sponsorship with on-pack drive
14 Dec 2005 | by by Staff
LONDON - Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.
McCain readies loyalty push through Carlson
14 Dec 2005 | by by Ed Kemp
LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.
Branding News: Biore introduces oily skin range
14 Dec 2005
Biore, the KAO Corporation-owned skincare brand, is launching its first products for consumers with oily skin.
Branding News brief: Right Guard Xtreme to run on-pack promotion
14 Dec 2005
Right Guard Xtreme is to run an instant-win on-pack promotion promising the opportunity to 'Live life to the Xtreme'. The activity, which was developed by The Triangle Group and offers prizes such as exotic holidays, is aimed at 16- to 24-year-old men.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
