LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get off the drug for a live TV series.
LONDON – Babyshambles frontman Pete Doherty has recorded a track dedicated to his idol, comedian Tony Hancock, for a Boxing Day BBC Two documentary, 'The Unknown Hancock'.
LONDON – Sky is supporting the launch of its high-definition television service next year with a marketing partnership with Sony's HD products division.
LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
LONDON – The message about illegal music downloads is still not getting through as 77% of people who regularly download songs have used an illegal site at least once, according to new research.
LONDON – PPL Sport & Leisure, the publisher behind all the Rugby Football Union and Wimbledon Tennis Championship programmes, is launching a sports magazine.
LONDON – London 2012 has appointed Goldman Sachs director Paul Deighton as its new chief executive officer for the London Olympic Games organising committee.
LONDON – Nissan is targeting fashionable women aged 25-50 for the launch of its new Micra C+C with a mail pack showing how the car can turn from coupe to cabriolet in just 22 seconds.
LONDON - The BBC is to launch a web-based soap opera aimed at teenagers called 'Wannabes', which focuses on the lives of a group of aspiring young musicians, actors and film makers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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