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Technology - Eleksen wins coverage beyond the tech press

Campaign: Touch Me, Feel Me Client: Eleksen PR team: Fuse PR Timescale: October 2004-August 2005 Budget: £32,000 Eleksen makes ElekTex, a sensory material that can be incorporated into consumer gadgets, such as a fabric keyboard that can be rolled up and put in your pocket. It hired Fuse PR to raise...

Symantec set for review of comms

Symantec, the world's biggest software security firm, is to review its UK PR account following the recent acquisition of data storage managementcompany Veritas.

WS wins MessageLabs Europe job

Anti-computer virus company MessageLabs has hired Weber Shandwick to handle PR across Europe and parted company with EMEA PR manager Ilke Kaufmann.

iPod supplier forced into rebrand

One of Britain's leading suppliers of iPod accessories is accusing Apple of threatening its livelihood after the computer giant took legal action over what it regarded as trademark infringements.

Packard Bell to focus on lifestyle

PC manufacturer Packard Bell is planning a PR assault on the lifestyle pages as it unveils new consumer electronic products.

Apple lures Seitz from Bite for European role

Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications consumer managing director Sheryl Seitz.

News Brief: Spreckley called in

TECHNOLOGY: Network storage chip maker QLogic has called in Spreckley Partners to front a comms campaign targeting IT directors. QLogic's storage and controller chips are used inside office IT equipment.

Brands2Life appointed

TECHNOLOGY: Software development forum provider Borland Software Corporation has dropped Lewis Communications and appointed Brands2Life after a three-way pitch.

Edelman recruits Intel veteran in US

SILICON VALLEY: Edelman has poached former Intel vice-president of corporate comms Pam Pollace to be its global head of technology. Pollace left the microchip giant on 1 May after 18 years. At Edelman she replaces Rich Moore, who quit the agency in 2004 after just seven months in the position. Prior...

News analysis: The PC 'bad boy' shows soft side

As the biggest computer maker in the world rejigs its European PR account, Adam Hill assesses Dell's corporate image as it prepares to enter adulthood.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.