Symantec set for review of comms
16 Sep 2005
Symantec, the world's biggest software security firm, is to review its UK PR account following the recent acquisition of data storage managementcompany Veritas.
Campaign: Touch Me, Feel Me Client: Eleksen PR team: Fuse PR Timescale: October 2004-August 2005 Budget: £32,000 Eleksen makes ElekTex, a sensory material that can be incorporated into consumer gadgets, such as a fabric keyboard that can be rolled up and put in your pocket. It hired Fuse PR to raise...
Symantec, the world's biggest software security firm, is to review its UK PR account following the recent acquisition of data storage managementcompany Veritas.
Anti-computer virus company MessageLabs has hired Weber Shandwick to handle PR across Europe and parted company with EMEA PR manager Ilke Kaufmann.
One of Britain's leading suppliers of iPod accessories is accusing Apple of threatening its livelihood after the computer giant took legal action over what it regarded as trademark infringements.
PC manufacturer Packard Bell is planning a PR assault on the lifestyle pages as it unveils new consumer electronic products.
Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications consumer managing director Sheryl Seitz.
TECHNOLOGY: Network storage chip maker QLogic has called in Spreckley Partners to front a comms campaign targeting IT directors. QLogic's storage and controller chips are used inside office IT equipment.
TECHNOLOGY: Software development forum provider Borland Software Corporation has dropped Lewis Communications and appointed Brands2Life after a three-way pitch.
SILICON VALLEY: Edelman has poached former Intel vice-president of corporate comms Pam Pollace to be its global head of technology. Pollace left the microchip giant on 1 May after 18 years. At Edelman she replaces Rich Moore, who quit the agency in 2004 after just seven months in the position. Prior...
As the biggest computer maker in the world rejigs its European PR account, Adam Hill assesses Dell's corporate image as it prepares to enter adulthood.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.