LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising company DoubleClick, which was being investigated amid concerns about privacy risks.
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
LONDON - The Telegraph has maintained the rising popularity of its website, gaining around 1.7m unique users during November to take third place behind Guardian Unlimited and the Daily Mail online.
LONDON - More than half of teenagers in the US have profiles on social networking sites such as Facebook and MySpace, while 64% create and publish content online, according to a new study.
NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines to the US Justice Department after admitting taking payments in exchange for running illegal gambling ads between 1997 and 2007.
LONDON - GCap Media has signed a deal with iTunes that will involve its station websites heavily featuring links to the Apple online music store.
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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