When we began compiling this year's report and looking back over 2006 for the UK's span of agencies, we felt instinctively the big networked agencies had had a rougher ride than their local or micro-networked counterparts.
Agencies whose reputation was built on big, populist campaigns, found the pain barrier hard to overcome. None more so than JWT, which last year continued the cathartic process of transformation from an operation that seemed old-fashioned into something modern and relevant.
The impact of digital was felt no less in the media world, with agencies restructuring to adapt to the needs of clients and, in many cases, in reaction to changing structures at media owners as TV companies and newspapers embraced digital.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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