Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam.
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes Luke Harris, HTML5 developer, 4th Screen Advertising.
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
Think BR: The social loyalty revolution
09 May 2012 | by Tom Huxtable
It's more important than ever that brands give their fans reasons to remain loyal, writes Tom Huxtable, CMO, EngageSciences.
Youth and social media
04 May 2012 | by Sarah Gale
We need to understand how the next generation are using new technology and how their behaviours and attitudes change as a result of this, writes Sarah Gale, senior director, Ipsos Mori.
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile.
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
Authentic, independent brand advocates can be one of the most effective ways of promoting a brand, asks Giles Ivey, UK MD, Say Media.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
