The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.
Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad campaign to run on the site, offering exposure with a media value of €250,000 to the winner for free.
Mediasense, the media consultancy set up by Andy Pearch of Billetts and Aegis' Graham Brown, has appointed Ryan Kangisser as its first head of digital.
The publishers of The Spectator and MoneyWeek have successful print titles and online offerings. They talk about profits, paywalls and politics.
LONDON - Bupa, the UK's largest provider of private healthcare, is on the hunt for an agency to handle its integrated ad account.
LONDON - Sony Electronics has consolidated its UK media account into OMD UK, by adding its £3.5 million digital media business to the agency's responsibilities.
LONDON - Littlewoods has called a review of its estimated £7 million search marketing account.
LONDON - BSkyB is looking for an agency to build and promote an improved video functionality into its Sky News website.
LONDON - Hotels.com, the online travel agent, is looking for an agency to handle its integrated advertising account.
LONDON - Work Club has won the £4m ad account for Sharp.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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