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The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Hub Digital Networks launches into digital out of home sector

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni & Guy.

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.

Yahoo chief apologises after CV padding

Yahoo's chief executive Scott Thompson has apologised to employees in a memo, after it was discovered last week that his CV included a false claim he had a computer science degree.

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet engagement' rate of 117%, well above the 1-3% average, according to stats from the microblogging platform.

Facebook to broadcast more sport through Perform deal

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than 50 digital sports channels to the social network.

LinkedIn steps up mobile strategy with iPad launch

LinkedIn, the professional networking service, is ramping up its mobile strategy by making its first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.

Netflix widens distribution to Sony Entertainment Network

Sony has partnered with Netflix to add the online film-streaming service to its Entertainment Network, enabling users to watch the service via an application on a range of Sony devices in the UK.

Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology provider for online display advertising, and has become its chairman.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.