Jury is out on whether hyperlocal publishing can pay
14 Jun 2010 | by Gordon MacMillan
Despite the rise in the number of hyperlocal news projects, serious questions exist for publishers as to whether hyperlocal publishing can be made to pay its way.
Omnicom Media Group is set to reveal a two-year global partnership agreement with internet search giant Google today (15 July).
Despite the rise in the number of hyperlocal news projects, serious questions exist for publishers as to whether hyperlocal publishing can be made to pay its way.
LONDON - Apple has reported a 90% leap in its second quarter profits to $3bn (£1.94bn), boosted by huge demand for the iPhone.
LONDON - Richard Desmond's Daily Express is readying an Apple iPad app with an upfront cost expected to be £1.79, offering free online content as well as a subscription-based replica of the paper.
Outdoor planners will be able to book digital campaigns across Avanti Screenmedia and Street-broadcast sites in a new national integrated network, Digital Life.
LONDON - High street fashion chain Warehouse will be the exclusive advertising partner for the fashion channel on the new website for shopping and style magazine Glamour.
LONDON - Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.
LONDON - An internet TV service fronted by Lesley Mackenzie, the former boss of Kangaroo, and former BSkyB managing director Ian West, achieved more than 100,000 unique users in its first month of operation.
LONDON - ESPN is launching a new online video player, ESPN360.com, which it claims is the first broadband site providing live and on-demand coverage of leading US sports in the UK.
LONDON - In-game advertising network IGA Worldwide has reached the milestone of 30 million unique users viewing its virtual ad spaces across more than 80 game titles.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.