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O2 Priority Moments crowdsourcing favours Nando's

O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.

McDonald's launches content portal in latest phase of UK 'McMakeover'

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.

Think BR: 4G can unlock the creative potential of mobile

The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes Luke Harris, HTML5 developer, 4th Screen Advertising.

Twitter boss: UK brands 'driving ad innovation'

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.

Carlsberg 'fan academy' by Fold7

Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.

Deloitte sharpens focus on digital offering

Deloitte, the professional services company, has launched a new practice called Deloitte Digital, which it claims combines "the best aspects of a small creative agency" with its existing consultancy and strategy services.

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.

Hovis launches British Farmers Loaf with £3.5m marketing push

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.