Consumer - Look-a-like guests lead mall's 'royalwedding'
11 Nov 2005 | by Mary Cowlett
Campaign: eBay's Royal Wedding Client: Windsor Royal Shopping, Nelson Bakewell PR team: Grappa Timescale: March-April 2005 Budget: Under £5,000
eBay has dropped Bell Pottinger as its retained UK corporate agency after three years, replacing it with rival firm Blue Rubicon.
Campaign: eBay's Royal Wedding Client: Windsor Royal Shopping, Nelson Bakewell PR team: Grappa Timescale: March-April 2005 Budget: Under £5,000
Amazon surged into the top five of this week's Reputation Monitor on the back of news of a deal with Marks Spencer to sell its clothing online.
Retailer lastminute.com is to embark on a communications push, handing Biss Lancaster Euro RSCG its consumer and corporate PR brief. lastminute.com bosses hired Biss Lancaster after a pitch at the end of last year against corporate PR incumbent Gnash Communications. Biss Lancaster...
Department store chain John Lewis has taken on Mantra PR to launch its direct selling arm, John Lewis Direct. Last week saw the launch of johnlewis.com, as well as the chain's first foray into catalogue shopping. The agency was selected after representing website buy.com, which was...
CONSUMER: Coalition PR has been taken on to handle consumer and business PR for HMV.co.uk, having represented the high street brand's offline product for the past seven years. The site launched in 1997 and sells more than 250,000 titles.
SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month.
SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month.
TASTE OFF: Carlton is to close the Taste network - a TV and internet joint venture with Sainsbury's - as the broadcaster becomes the latest to reduce its new media exposure and scale back commercial online partnerships. The move follows the recent decision by Granada to scale back its Wellbeing...
NME.com, the IPC Media-owned music website, is to offer an online music store in association with high street retailer HMV as part of a series of developments. Others include a venture with ringtones.co.uk, to provide phone tones based on popular songs. It has also launched a quiz, Beat the...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.