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Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Trinity Leeds kicks off online hype ahead of 2013 opening

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.

Nike marketing boss attacks 'old' approach to social-media

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new media channels", claiming too many businesses are failing to add value through digital platforms.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Tesco 'glide' by The Red Brick Road

The Red Brick Road has launched a campaign to promote the spring/summer 2012 womenswear range for the Tesco brand F&F.

Tech: Nike rediscovers its leadership position with FuelBands

The proliferation of Nike FuelBands at the recent SXSW festival is an indication that the brand is once again leading the way on innovation. John V Willshere outlines the strategy behind the product.

My YouTube ad of the week: Martin Bailie, Glue Isobar

Martin Bailie reviews Louis Vuitton

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.

7 For All Mankind 'an untitled flim by James Franco' by Lipman

The Los Angeles-based luxury denim label 7 For All Mankind has released a series of short films on YouTube, created in collaboration with the Hollywood actor/director/writer James Franco.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.